Video Marketing is extremely important for the marketing of a business because it helps potential clients or customers identify with you on a personal level and it helps market your business and services.
Here are a few statistics:
May 2010
183 million Americans watched a total of 33.9 billion online videos
By 2013 Cisco predicts that 90% of all web traffic will be generated by video
Currently 19% of small business advertisers already use video which is up from 8% a year earlier
Video is the fastest growing web site feature according to a survey of 12,000 growing businesses
33% of online retailers plan to add video to their sites this year and here’s why. Kelsey Group Study found that 55% of people who view a video visit the company’s website and 24% make a purchase as a result of watching a video
80% of web users have watched a video ad online
16% of people who watched a web video talked to friends/family about the product
9% of people forwarded the video ad to friends/family
NY Times says “video marketing is the fastest growing segment of internet advertising”
57 seconds = Average time a visitor spends on a website w/o video
6 minutes=average time a visitor spends on a website with a video
Why Web video works:
Know You
Like You
Trust You
Establishes you as an Expert in your Field
How to use videos on your website:
-Home page tour
-Video tour of your business or explaining your services
-Tutorials
-Membership sites
-Walk on screen videos
-Lead Capture Pages
-Testimonials
-Capture Attention
Video Portfolio
Kitchen Kupboard Video
Good Expressions by Robert Good Photography
Strategic Marketing Profits Video
Dellinger Funeral Home